Tips to Get Ready your Print on Demand Store for Summer
It looks like five minutes ago. It didn’t look like we were putting out our Valentine’s Day cards. We are now surrounded by half-eaten Easter eggs, awaiting the next seasonal trend to hit us. Before you know it, summer is here — but is your online print on demand store ready?
For any business, it’s important to stay ahead of your competitors. Don’t just go with the obvious accessories of summer that every store sale, like a plain white print on demand-t-shirt. Do your research and find out what fashion or gifting trends are currently popular, then design a stock around you.
When you’re running a print on demand business, all the hard work and planning needs to be done in advance — read on to get your top shop ready for the summer months.
Good range of cool products
Running an on-demand print business gets you to the point of selling. You don’t have to worry about a bedroom full of unwanted items, and you’re free to take a look at their products. Sales of some products, such as lighter wear, are seasonal. Customers want to wear long-sleeved shirts and hood tops in the hot-long months, so make sure they don’t see the first thing when they visit your online store.
Think of your online store like a real-life shop window, where you can put all your best and related products in a leading position for everyone. During the summer months, make sure your relevant seasonal products are what your customers notice.
Invest in summer related items
Now you need to focus on what will be sold, but don’t try your customers and make another guess. Your goal is to get people to buy your summer products, but that doesn’t mean they won’t be interested in your other products.
It’s not just important to focus on print on demand products like the clothes, keep a good eye on what items are hot, and create designs that suit that market. Products like toot bags are very popular for going to the beach (take a positive note that we get beach holidays despite being covid). Adding a luxurious, summer-inspired design to this product is not meant to appeal to any Sunbath fanatic in your audience.
Print Hot and designs
Considering any annual colour bias, be sure to include any promotional message — email or advertising over an online advertising campaign — capitalizing on the hawala etiquette from a design perspective. The 2021 trends are set to include contrasting shades of both grey and yellow.
Bright, warm colours are always excellent for attracting attention and are synonymous with the summer months. Learning about the psychology of popular colours may not be a trick you are familiar with. Still, it can also be useful to consider when choosing the right palette for a summer promotion.
Plan summer discounts
Once you decide what products you are focusing on and thinking of a design plan to entice your customers, attract potential buyers for great deals.
Don’t just tweet or post on Facebook for this. By constantly promoting your products, you will age very quickly, and your post will lose its impact. Keep in mind your post, “Don’t miss the scorching sun this summer. Buy your beach today!” And include the image of the towel you sell.
This is a good picture of how you can use the product and get your customers in the mood for their next time. For example, families going on vacation would prefer to have more than one beach towel. Influence their spending habits by offering to “buy beach towels and get the other half price” to attract their customers ’attention, as they will be willing to save as much as possible.
Another option is a gift or a special deal. Something like “buy a beach towel and get a free bag” is a great way to speed up your store’s product mix. About 67% of consumers admit that they have purchased a product they could not originally find after finding coupons or discounts.
Also Read: 7 Easy Steps to Create Your Print on Demand Store
Promote your store on social media
Social media can be your best friend when it comes to mind. You can create a discussion with your followers and reward them. Create a hashtag if it’s relevant to your brand, and if customers send their pictures with a hashtag featuring their products, give them an incentive like a $15 free item ‘or an outreach 25% discount voucher.
Another way is to run a flash sale to help your business grow. The rationale behind this is to decide on buying your product to entice customers. The flash sales are usually used to unload more stock, but you are printing on demand stores, so you don’t have a problem.
The main reason you run flash sales is to increase brand awareness. This is seen as a short-term solution, but you can get your brand message across to the right people if it is implemented well.
Implement flash sales strategies
A good example is a mobile phone manufacturer, Case-Mate, selling two Flash in a fortnightly space to see if they will be profitable in the long run. The first trial saw a 51% increase in traffic and a 50% increase in conversion rate, while the second trial saw a 5% increase in traffic and a 105% increase in conversion rate.
Another great way to promote your store and get your products is to put a few things together. For example, “Great shoes, do you need a bag to go with it?”
Target your potential buyers
As you can see, it’s not just a matter of flooding your store with products and hoping for the best. Take the time to research the latest trends and plan for your next move related to print on demand services, especially when it comes to upcoming seasonal events.
Remember, customers love offers of furs and gifts, so think seriously about summer promotions to let people talk about your products.
Have a great summer here!
